International institution
Designing structure inside a large organisation with formal governance, multiple stakeholders and long-term infrastructure.
Digital systems
shaped by culture and structure
I design digital systems for institutions and knowledge-driven organisations where content matters, complexity is unavoidable and clarity needs to last.
Web design and information architecture for content-heavy platforms, built for governance and long-term coherence.
Structure before interface. Meaning before form.
My approach focuses on governance, editorial clarity and long-term coherence,
not trends, redesigns or short-term optimisation.
If your goal is short-term growth metrics, I'm not the right fit.
About
I didn’t leave engineering to escape systems. I left because I wasn’t interested in building systems that had nothing to say.
My work sits at the intersection of structure, culture and education. I design systems that make complexity legible, sustain meaning over time and support real decision making.
Cultural and educational contexts shaped the way I think. Content matters. Decisions accumulate. Systems need to hold discourse, not just functionality.
Credentials
- 20+ years designing digital systems for the web
- Specialised in UX, information architecture, SEO and governance
- Experience across education, culture and knowledge-driven organisations
Selected projects
- Citycise: product UX and interface design
- Sigueleyendo: digital publishing platform and editorial structure
- WeArt Festival: cultural system design and digital direction
System design and
implementation
Information architecture and SEO
I don't just organize categories; I build the structural logic and taxonomies that allow a system to scale. I implement SEO as an architectural requirement to ensure institutional knowledge is indexable and authoritative.
Scalable interfaces
I build modular design systems and semantic code. My output is not a static mockup, but a resilient framework designed to be maintained by teams and survive cycles of technical change.
Digital governance
Execution is only as good as its maintenance. I implement rules and workflows that protect the system's integrity, enforcing consistency by design to prevent structural technical debt.
These disciplines are not isolated services. They work together as a single system of implementation, guided by a clear set of working principles focused on clarity, governance and longevity.
Systems
These are the layers I work with when designing digital systems meant to evolve without collapsing.
- Information architecture
- Content and editorial systems
- Governance models
- Search behaviour
- Design systems
- Performance and accessibility
One expression of this approach can be seen in the international institution case, where structure, governance and search were designed as a single framework.
Cases
These cases explore the same question in different contexts: how systems hold meaning, make decisions and evolve over time.
The conditions change. The principles don’t.
Sigueleyendo
Designing a digital publishing platform and editorial system for long form reading and discovery.
WeArt Festival
Designing a distributed cultural system that operated independently before becoming institutionally recognised.
Contact
If you value clarity and long-term thinking, let’s talk.
Before reaching out, you may want to read how I work.